James Cox has felt an enormous weight of responsibility ever since selling his watch at auction a little over a year ago. He wants to care for others and do good things in the world, while also finding the right people with the drive and passion to inspire change. That’s no easy feat. A philanthropist with a keen interest in the environment, the foods we eat, and how we interact with nature, Cox doesn’t just blindly write cheques; he takes the time to make sure he’s doing it right.