Last Update on January 25, 2017
What do we mean by “personal information?”
‘Personally identifiable information’ (PII) as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
For us, “personal information” means information which identifies you, like your name or email address. Any information that falls outside of this is “non-personal information.”
If we store your personal information with information that is non-personal, we will consider the combination as personal information. If we remove all personal information from a set of data then the remaining is non-personal information.
How do we learn information about you?
We collect information from you when you give it us directly by registering on our site, subscribing to a newsletter, responding to a survey or entering information on our site.
Cookies & IP addresses: We use these to enhance functionality of certain products and services. IP addresses are used to customize content for your specific country.
Online Data Tools: We use clear GIFs and web analytics to understand in the aggregate how users engage with our products, services, communications, websites, online campaigns, snippets, devices, and other platforms.
Opting out Google Adsense and Analytics:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising initiative opt-out page or permanently using the Google Analytics Opt-Out Browser add-on.
What do we do with your information once we have it?
When you give us information, we will use it in the ways for which you’ve given us permission. Generally, we use your information to help us provide and improve our products and services for you in the following ways:
- To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To administer a contest, promotion, survey or other site feature.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We also use HACKALERT Malware Scanning.
When do we share your information with others?
We do not sell, trade, or otherwise, transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
How do we store and protect your personal information?
We are committed to protecting your personal information once we have it. We implement physical, business and technical security measures. Despite our efforts, if we learn of a security breach, we’ll notify you so that you can take appropriate protective steps.
We also don’t want your personal information for any longer than we need it, so we only keep it long enough to do what we collected it for. Once we don’t need it, we take steps to destroy it unless we are required by law to keep it longer.
What about the California Online Privacy Protection Act?
According to CalOPPA we agree to the following:
- Users can visit our site anonymously
Users are able to change their personal information:
- By emailing us firstname.lastname@example.org
How does our site handle do not track signals?
We honor Do Not Track (DNT) signals and do not track plant cookies, or use advertising when a DNT browser mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we allow third party behavioral tracking
And the COPPA (Children Online Privacy Protection Act)?
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
If you are a parent and believe that your child who is under 13 has provided us with personal information, please contact us to have your child’s information removed.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email within 1 business day
We will notify the users via in-site notification within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CANSPAM we agree to the following:
- NOT use false, or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at email@example.com or Follow the instructions at the bottom of each email. We will promptly remove you from ALL correspondence.
We may need to change this policy and our notices. The updates will be posted online. If the changes are substantive, we will announce the update through the usual channels for such announcements such as blog posts and newsletters. Your continued use of the product or service after the effective date of such changes constitutes your acceptance of such changes. To make your review more convenient, we will post an effective date at the top of the page.
1 (844) 424-7967