Mexx Holweg is the Technical Solution Manager and Crop Advisor at Dutch Lighting Innovations, where he combines scientific expertise with practical horticultural insight to deliver data-driven lighting solutions. He holds a Bachelor’s in Applied Biology from HAS University of Applied Sciences and both a Master’s degree and doctorate from Wageningen University & Research. His research focused on plant physiology and photobiology, with a strong emphasis on optimizing light strategies for indoor-grown medicinal cannabis. Passionate about applied science, Mexx excels at translating complex research into real-world solutions that help growers improve yield, consistency, and crop performance.