With a Bachelor of Sciences degree and background in management consultancy, Matt’s day job is helping everyday people - aka customers, understand and benefit from the developments that researchers and manufacturers in advanced horticulture make every year. Matt manages General Hydroponics Europe and General Organics operations in the UK, and with 20 years of urban gardening experience in France and the England, is now particularly focussed on the practical application of hydroponics in small scale urban food production with a focus on high value, high carbon cost produce.