Sometimes what seems a temporary solution ends up being a long-term genius move. The necessity of paying tuition fees at university sparked a ‘temporary’ idea in Andrew’s mind – to grow some plants and sell them at the Farmers’ Markets across the West Midlands. Once he completed the Uni work, the realisation that he had a functioning and profitable business that he enjoyed operating made him focus on it more.
The plants he loved the most were the herbs such as Pineapple Sage, Lime and Strawberry Mint. They gelled perfectly with the growing foodie movement that saw more people embracing new and exciting flavours. When the pandemic arrived in 2020, Urban Herbs pivoted its business sharply and embraced the vast online community that it had built around its various social media channels. Especially during the months of lockdown, the message of ‘growing for wellbeing’ resonated with so many people. It brought a realisation of just how important these plants are.
“We now dispatch hundreds of orders each week to customers across the UK. Perhaps more importantly, we also post daily on social media, sharing the joy of growing and the positive message that growing things can make you feel better. These amazing plants have changed our lives, and we think that they can have a positive impact on others too.”